CAMPAIGN: "UNTIL WE BELONG"
The objective of the ‘Until we all belong’ campaign was to go beyond just a short-term spike in conversation
to create a movement that would not rest until marriage equality became law. To do this, they needed a
symbol, something that could be immediately recognisable, allow people to show their support and spark the volume of conversation and societal pressure that would be required to help create legislative change.
The idea was to take one of the oldest symbols of marriage – the wedding ring – and turn it into a symbol for marriage inequality, the Acceptance Ring.
CAMPAIGN: LISTEN TO LOVE
Marriage equality has captured the hearts and minds of Australians for years. As part of Audible’s strategy to encourage social change through the power of inspiring voices, they partnered with The Equality Campaign to produce ‘Listen to Love’, a six-part audio series exploring the topic of equal love.
Teamed up with comedians Joel Creasey and Rhys Nicholson, and actress Rosie Lourde, they created the
Marriage Equality Acceptance Debate video.
CAMPAIGN: PRIDE Campaign
Converse says YES TO ALL, standing with the belief that whatever your gender, sexual orientation or identity,
everyone should feel free to be who they are. In 2017, Converse launched a pack of PRIDE sneakers that
highlighted the PRIDE agenda and supports the community. In Australia and New Zealand they partnered
with Minus 18 and Rainbow Youth, donating a portion of every pair sold to both of these organisations. Both
sneakers and tee shirts were sold through General Pants and Converse retail doors and online.
CAMPAIGN: PRIDE CAMPAIGN
When it comes to supporting the LGBTI community and fighting for their equal rights, General Pants continues to demonstrate a genuine passion and commitment to the cause. As a member of the Corporate Supporters Program for Australian Marriage Equality, General Pants is openly and actively vocal about all Australians having the opportunity to marry, no matter what gender, sexual orientation or identity. They enthusiastically advocate same sex marriage and provide ongoing support for the LGBTI community with marketing initiatives throughout the year.
CAMPAIGN: GET UP & VALENTINES DAY CAMPAIGN
Get Up! activated shop windows with all stock on display following the campaign colours. Utilise social
platforms to inform and persuade customers of the importance of the vote. Enthuse staff to discuss the issue with customers. All 32 Lush store windows featured Thom, a pansexual man and Mems, a transgender
man - who met while working at Lush who have now gone on to be engaged to be married in the near future. LGBTQIA + Valentines Day Campaign, in the spirit of love and acceptance, Lush shared love stories between Lush Staff and their partners.
CAMPAIGN: “ I am Better” & "Better with a Kiss"
In 2016, Medibank commenced the launch of the ‘I am Better’ initiative which saw positive messaging about the LGBTI community incorporated into all key customer communications. This led to Medibank committing to a 3 year partnership with Sydney Gay & Lesbian Mardi Gras, which provided a great platform to further
embed LGBTI inclusion. Medibank is a strong advocate of embedding LGBTI inclusion into practices and
decisions, championing LGBTI inclusion with their employees, customers and community. Medibank created campaigns to further understanding and integration with the LGBTI community. “A kiss has the power to
make things better regardless of age, gender or sexual orientation. That’s why we believe unconditionally that life is ‘better with a kiss”
To celebrate the Sydney Gay and Lesbian Mardi Gras, every year MTV Dance transforms into MTV Pride to promote acceptance and equality in the community. The Australian initiative sees the 24-hour music channel turn into a week-long celebration, featuring some of the LGBTI communities’ biggest stars and supporters in curated countdowns, interviews and social content in the lead up to the big event.
Since its inception in 2015, International drag queen, Courtney Act, has been the MTV Pride VGay and has been joined by Dannii Minogue, Paul Mac, Alaska Thunderfvck, Troye Sivan, Joel Creasey, Bianca Del Rio, Casey Conway and Nathan Henry from MTV’s Geordie Shore.
MTV Pride has continued to grow each year and is now a truly 360 campaign harnessing the MTV brand across all platforms including on air, digital and social. Australia led the way and now the MTV Pride initiative has been adapted internationally by other MTV teams, including the UK.
CAMPAIGN: Rainbow Roo
The Qantas Group fosters an inclusive culture which embraces differences. Qantas was one of the first major
companies to become an official corporate supporter of marriage equality. This has been reflected in its
public support for achieving LGBTI equality, ongoing corporate activism and strong executive leadership on
Qantas will continue to be speak in favour of marriage equality in Australia, and as the National Carrier, argue for a fair go for all – whether it be marriage equality, gender equality (Male Champions of Change) or
Indigenous rights (Recognise)
THE HIT NETWORK
CAMPAIGN: “ Yes2Love”
In recent years The Hit Network have been active supporters of causes important to their audience - RUOK,
Women’s Rights as well as a longstanding advocacy on behalf of the LGBTQI community. Their Yes2Love
campaign is testimony to this.
The Hit Network supported the campaign with cover videos sharing their message of support and
encouraging Australians to make a change - resulting in over 2,500 direct clicks to the enrollment site.
CAMPAIGN: WHY NOT ?
The YMCA is defined around one core purpose –to empower and inspire young people. To bring this to life, in June 2017 the YMCA launched the Why Not? campaign to amplify the voices of young people on the issues
that matter to them including marriage equality. Young people are among the strongest supporters of
marriage equality, yet when young people aged 13 to 22 years were questioned, 86% did not feel their voice
was being heard by decision makers. The YMCA is deeply concerned about the impact of the marriage
equality debate on both the emotional and psychological health of young LGBTQI people, especially children and young people living in rainbow families.